Robot Blacksmiths, Refferal tools and a Google Case Study
Hello there and welcome to Founder's Compass, a good way to get oriented around the labyrinthian world of startups.
Tool of the week
Having trouble building the refferals tool to get people on-board and talking about your product? Here’s a trick: use this tool called Cello until you generate ~5K EUR in revenue from refferals (the limit for their free tier). Then you have enough money to build your own refferal tool. It’s free real estate!
Video of the week
3D printing, sheet-metal stamping, laster-cutting, water-jet cutting, CNC and now robot blacksmiths? A former SpaceX engineer noticed a problem when working on the rocket bodies for Falcon 9: every change is really expensive. That’s because traditional ways of manufacturing are very expensive to change on the fly. Take a look at his solution to this problem:
Top 5 stories of the week
Case Study of the week: Google My Business
Yes, we’re talking about Google again…
This time for a different product of theirs: Google My Business. You know, the profiles that show up when you look for restaurants on Google Maps.
Businesses in Romania are hardly digitized, and that makes it really hard for anyone to find them, especially if they are local and the budget for activities on the web is almost non-existent.
Google came to the rescue with their Google My Business profiles, which enabled any local romanian business to list their address on Google Maps and add details about their offerings. However, even though the process was simple, business owners just didn’t sign up for the service (which was also provided for free).
The challenge: How can we encourage Romanian Business to sign up for Google My Business?
