Patents are useless, Future = batteries, case study: icecream!

Hello there and welcome to Founder's Compass, a good way to get oriented around the labyrinthian world of startups.

Tool of the week

Upvoting is one of the most powerful tools founders can implement in their products. Yet very few do :) 80% of startups fail because founders build useless products. Insighto is a tool that allows you to implement upvoting for FREE into your platforms.

Video of the week

“Our technology is patent-pending” is one of the biggest lies software founders tell to investors to bring them on board. True innovation in the software space is done at a completely different level. Learn more from Startup Founders Club new video:

Top 5 stories of the week

• Winners of Apple Design Awards: awesome inspiration

• Density is Destiny? How one futurist sees the solution to our housing crisis.

• Build a startup in the energy sector: future = batteries.

• The shitty practice high-profile founders practice in SV.

• Programming is mostly thinking, and the incentives don’t align.

Case Study of the week: Bonas

Yes, you read that right. Bonas, one of the top milk (and secondaries) manufacturing companies in Cluj.

With a rich history on the dairy market in Cluj, Bonas was looking to grow a bit outside its confort zone. And how better to do this than with a new product? Working with renown ice cream makers to bring their idea to life, Bonas was suddenly at an impasse.

The challenge: “We now have one of the best ice-creams on the Romanian market, made with real milk. How do we launch it?” Bonas needed a different campaign, something that would stand out, and quick, as the end of summer was just around the corner.