Founder's Compass: Week 7

Hello there and welcome to Founder's Compass, a good way to get oriented around the labyrinthian world of startups.

Tool of the week

In our rush to get all of the information, all at once, we overlook how it's being fed to us. Here, a website that collects and showcases all of the dark patterns.

A dark pattern (also known as a "deceptive design pattern") is a user interface that has been carefully crafted to trick users into doing things, such as buying overpriced insurance with their purchase or signing up for recurring bills.

Video of the week

It's November, so you know what time it is: Black Friday. You're probably bombarded with offers, deals and all sorts of opportunities.

Why are is Black Friday so effective though? Find out in this video from Growth Tribe, an amazing growth marketing organization from The Netherlands.

Startup Idea of the week

Photo by

Projection-mapped construction guidelines. 📐

𝗣𝗿𝗼𝗯𝗹𝗲𝗺:

Matching the arhitectural project to the reality of the field is not an easy task. A small screw-up could cost thousands if not tens of thousands to fix.

𝗧𝗮𝗿𝗴𝗲𝘁:

Construction firms. 🔨

𝗣𝗿𝗼𝗽𝗼𝘀𝗲𝗱 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻:

Using projection-mapping (the same technology behind the famous iMapp Festival in Bucharest), you could outline the final intended design, with each element in "virtually" put into place. This would be way more reliable than VR/AR tech since it would be real, on-site.

𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀:

✅ Accurately place the interior design/exterior details in the exact right spot.

✅ Reliably verify the project on paper versus on-site.

✅ Significantly cheaper than plugging everything into VR.

𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀:

❌ Tech (commercial projectors wouldn't work for this application)

❌ Value/Cost Ratio (a cost analysis is required to see if this is worth it compared other methods)

❌ Scale (How would this be scaled as a startup? For now it looks more like a service company than a product company)

What would you do differently to get this startup off the ground? Do you think this would work? Let's talk in the comments 🤔

Some news as well

• Habits of great software engineers

• When should you join a startup for the best returns? (Spoilers: it's series C)

• Recognizing product-market fit: some data

• Braid died. Learn from their post-mortem

That's it for this week's edition. Stick close for the next one.

Pssst... Are you looking to generate awesome ideas like the one above? You can work with us and create a hackathon for your team: https://creativemotion.io/creative-labs/

If you already have an awesome idea and an awesome team to boot, don't shy away and apply to our accelerator:

https://reaktorx.com/

(next batch is happening soon!)