Auth tools, The unreasonable mindset, Case Study: Netflix
Hello there and welcome to Founder's Compass, a good way to get oriented around the labyrinthian world of startups.
Tool of the week
Working with corporate customers that want safety, login with their corpo emails and having a hard time implementing all of that? We’d recommend you adopt Descope. We’ve used it for our own startup at Cruze and it’s been a gamechanger for onboarding new customers.
Video of the week
How do you stand out? That’s the most common question investors ask startups. What’s different about you?
Sometimes, you don’t have to be different, you just have to be unreasonable. An incredible short video from one of the top minds in the world in being unreasonable:
Top 5 stories of the week
Some updates and your feedback
Let’s update you regarding what’s going on at Creative Motion & ReaktorX:
Our Demo Day was freaking awesome! Some pictures right here:
Spoiler alert: We’re prepairing a “Roast your startup” comedy event in Bucharest with Creative Motion. Stay tuned for tickets…
We’re recruiting a sales lead for our startup Cruze. Ping if you’d like to join!
Case Study of the week: Netflix
Think Big
Start Small
Fail Quickly
Scale Fast
Netflix used these design thinking principles way back in 2011. It was not afraid to destroy its existing DVD delivery business in the wake of new tech trends, dropped the early streaming attempts once they failed, and grew rapidly thanks to the introduction of Netflix's original content. How did it come to this? In 2001, Netflix founder Reed Hastings spent $10 million a year on streaming technology research (Forbes) to better understand the market, the trends, and users.What makes Netflix's human-centered UX design so distinctive? Keep in mind: it goes further than digital design itself. It's all about the user experience from start to finish.