Founder's Compass: Week 29
Hello there and welcome to Founder's Compass, a good way to get oriented around the labyrinthian world of startups.
Tool of the week
Cold outreach isn’t going so well, huh? We’ve had our fair share of troubles with it for a while now. What made a world of difference for us was lemlist. Helps with checking if emails are real, email tracking and more. Very similar to Apollo.io. These tools are still missing a component to help generate useful content in our email automations, so as soon as we find a tool who can do that, we’ll feature it here. Until then, lemlist is the next best thing.
Video of the week
Some inspiration today: what are the factors that led to us (and particularly YOU) living and breathing in this moment? What were the chances of you happening? A biologist takes a very pragmatic approach to this:
Some news as well
Case Study of the week: Flip.ro
We’ve selected Flip.ro as this week’s case study thanks to it’s meteoric reach to fame. It’s also a great example to showcase how to calculate the size of your target market to make sure it’s worth actually building something in that space.
Some fun facts about Flip before we start: Did you know the founders that started this were fresh out of Uni (23-26 years old) when eMag bought a majority stake in their company? Talk about young talent… So how were they so sure it’s going to work?
Let’s start with calculating the size of their potential market with…
