Founder's Compass: Week 27
Hello there and welcome to Founder's Compass, a good way to get oriented around the labyrinthian world of startups.
Tool of the week
Not sure if you’re talking with the big boss when doing cold outreach? With this tool, you can see an org chart before reaching out to any of the companies on your list. Start building relationships online with the right people using The Org:
Video of the week
You’ve done it before: F*cked up a pitch deck. You just didn’t know it yet. How do you manage to f*ck up a pitch deck? Here are the 4 biggest red flags investors look out for when reading your presentation:
Some news as well
Case Study of the week: Sessions’ Customer Journey Map
We’ve selected Sessions as our first case study. We know the product and the team behind, so this will be a dive-in with some extra details.
We’re looking at one of the use cases Sessions advertises on their website: Using their tool for sales calls. This is the first case described and, although the platform has multiple target audiences, we’ll focus only on this one for simplicity.



